
Developer · new development
42 units sold before completion
- Objective
- Sell a 42-unit coastal development in a saturated market, with no visual identity or acquisition funnel in place.
- Strategy
- Position the development as a signature address rather than an investment product, and focus media spend on a local and expatriate high-net-worth audience.
- Production
- Cinematic launch film, drone masters, lifestyle photography and Matterport tours of three show units.
- Campaigns
- Meta Ads for video prospecting and retargeting, Google Ads on brand and neighbourhood intent, and a dedicated landing page per unit type.
- Automation
- HubSpot connected to the forms, scoring on budget and purchase timeline, automatic routing to the assigned adviser and email follow-ups.
- Results
- Fully sold five months ahead of the forecast absorption curve.
42
Units sold
3.1x
ROAS
−38%
Cost per lead
5 months
Ahead of schedule


