Marketing··6 min
Why your premium listings don't convert on mobile
Horizontal framing inherited from print kills readability on a vertical screen. Here's the production grid we use.
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Insights
Campaign breakdowns, production protocols and CRM architectures: what we learn in the field, documented without a filter.
Matterport··8 min
Matterport: what really changes for in-person viewings
Figures observed across 38 properties: the virtual tour doesn't replace the viewing, it filters out the window shoppers.
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Meta Ads··9 min
The Meta Ads account structure we use for a new development
Video prospecting, segmented retargeting and excluding buyers who have already signed: the full set-up.
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HubSpot··7 min
HubSpot lead scoring for real estate: the 7 criteria that matter
Budget, timeline, financing, area, property type, channel and response speed. How to weight them.
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SEO··10 min
Local SEO: own the seller searches in your area
Neighbourhood pages, internal linking and proof of past sales: the method that brings in inbound listings.
Read the articleArchitecture··5 min
Architectural 3D renders: when to produce them before planning permission
Getting the 3D done early lets you start pre-sales. But the art direction has to be locked in upfront.
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Real estate··6 min
Building a real estate brand that outlasts the portals
Identity, editorial line and social proof: the three levers that make your agency irreplaceable.
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